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What Is Helium 10?

Helium 10 is an eCommerce solution designed to help Amazon sellers visualize key metrics such as seasonal trends and profit estimates to analyze products' success rate. The system offers keyword research tools, which enable digital marketers to identify high-ranking keywords to streamline ad campaigns on a unified interface. Key features of the platform include profitability calculator, ASIN grabber, inventory protector, index checker, multi-user login, and more among others.

Who Uses Helium 10?

Amazon sellers, Walmart sellers, and ecommerce entrepreneurs.

Helium 10 Software - Our Homepage
Helium 10 Software - Members Area Dashboard
Helium 10 Software - Freedom Ticket Training
Helium 10 Software - Helium 10 Pricing Plans

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Reviews of Helium 10

Average score

Overall
4.2
Ease of Use
4.0
Customer Service
3.9
Features
4.3
Value for Money
3.9

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Zaira
Zaira
Product Manager in Mexico
Verified LinkedIn User
Marketing & Advertising, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Helium 10 - expensive?

5.0 2 years ago

Comments: If you need information like number of searches, competition score, keywords, and more scratch from a competition product, Helium 10 is the answer for you.

Pros:

Helium 10 have the accurate information about Amazon (in more than 4 countries). It’s very necessary if you are work with Amazon.

Cons:

The only but I had its the price, because it’s not cheap.

Alejandra
Brand Developer in US
Health, Wellness & Fitness, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

The best tool for Amazon Sellers

5.0 5 months ago

Comments: I have been using Helium 10 for over 2 years. Very easy to use, great training videos, awesome features, accurate data

Pros:

Very easy to use, great training videos, awesome features, accurate data

Cons:

Sometimes emails for reviews are not sent

Idan
Idan
Owner in Israel
Verified LinkedIn User
Retail, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source
Source: GetApp

Beware of leaving Helium10. They will start to charge again any time they want.

3.0 last year

Comments: Good tools. Expensive. Awful attitude towards customers. Bad customer service.

Pros:

The tools are good, but H10 attitude towards their customers is awful

Cons:

Their attitude. They froze out account when I cancelled it, and unfroze it without our consent, and never agreed to refund. No dignity. Awful attitude towards their customers.

Morgan
E-Commerce Seller in US
Consumer Goods, Self Employed
Used the Software for: 1+ year
Reviewer Source

Great If You're An Established Seller

4.0 4 months ago

Pros:

I appreciated the free education, training, and support that was offered in the subscription. It was also easy to use for a first-time e-commerce seller.

Cons:

The cost. When you're just starting out your e-commerce business, it is very expensive to pay $100/month when you're not scaled enough to utilize all of the features this software has to offer.

Matthew
Owner in US
Consumer Goods, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Modern Version of Jungle Scout

4.0 last year

Comments: The overall experience with Helium 10 has been fantastic, simply put, sure you could possibly find a platform that better suits your needs, possibly, but you can't go wrong with Helium 10 for certain.

Pros:

When I say modern version of jungle scout, it shouldn't be automatically assumed that that means better, although it could for you. Helium 10 offers a lot of the same functionality of jungle scout and their overlay chrome extension is top notch. That piece of Helium 10 is what truly brought me to Helium 10, I couldn't say which is better between Helium 10's extension and Junglescout's, they do a lot of the same functions, but what I can say is that you won't find any better than those two. If you're currently deciding which ecommerce research tool to use, I would say Helium 10 definitely deserves to be in the number 1 or number 2 position, and when it comes right down to it, when you have a platform as nice as Helium 10's that rivals jungle scout's as much as it does, all that is left is preference. That being said, I am more of a Jungle scout man, but you can't go wrong with Helium 10.

Cons:

I would say the thing I didn't like about Helium 10 (and again, this is only because i have to choose something I don't like, the platform is all-around great). Is the "success score", it feels a little under developed, I am no programmer and could be completely wrong about that. It is completely possible that I feel this way simply because I have seen Jungle Scout's niche score system, and it is fantastic, but I would say that would be one of the only cons I have had with Helium 10. But don't let that discourage you, if Helium 10 is the platform you are gunning for, both are great, and I would say choosing between the Jungle Scout's niche score system and Helium 10's success score system is a little bit more than just preference, I think Jungle scout's is inherently better, at least by a little, but that small of a difference, over one functionality should most definitely not be the deciding factor.

Verified Reviewer
Verified LinkedIn User
Retail, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source
Source: GetApp

Alternatives Considered:

Started Plan = Scam

1.0 2 years ago

Comments: I have been a Platinum ($99/mo) customer for 5 years in the past. Now I've tried it back with the Starter Plan and found that Helium10 turned into a scam company, that makes you sign up but doesn't provide usable software until you upgrade the top tier. They claim that everything is explained very well in their terms and conditions, so that can keep it unclear and shady on their website. I was a fan of this software, now it became a joke. Stay away from it and use one of the many other options for Amazon keyword research out there.

Pros:

Keyword research tool and sales estimate are critical features. They use the exact same data as other e-commerce and Amazon software but Helium 10 has scammy subscription plans that force you to upgrade in order to actually use the features that they claim to be available in the other subscription tiers. That is not the case with other well known Amazon software options.

Cons:

The subcription tiers are a scam made to get your money and force you to upgrade to the top tier in order to actually use the keyword research software. Customer support is horrible. I asked for a refund literally 2 minutes after activating the Starter Plan and they refused.

Verified Reviewer
Verified LinkedIn User
Retail, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Good information, but slow

3.0 4 years ago

Comments: I used it to see prices on ASINS as an end consumer and a seller. I liked to see if it were at a high or potentially might drop. I also liked to see how certain products performed over time and trends versus my products.

Pros:

I loved how I could search different keywords being used, sales, analytics, etc. of other ASINS that were not my own. I loved the Chrome plugin on product pages that tracked sales, pricing, rank, etc. This was my favorite feature and one that i used the most.

Cons:

Honestly, what I liked least was the Chrome Plugin's consistency. It was my favorite feature to use...when it would work. It was great at first, then it started slowing down my page. Then it stopped showing up altogether. I eventually uninstalled it. If it were reliable, then I would have kept using it.

Verified Reviewer
Verified LinkedIn User
Consumer Electronics, Self Employed
Used the Software for: 1-5 months
Reviewer Source
Source: GetApp

CUSTOMER SUPPORT IS CRAP

1.0 8 months ago

Pros:

Easy to use they are not customer focused.

Cons:

Customer service is unacceptable. I wanted to cancel the subscription; they suggested I pause it instead, which I agreed to. I thought: why not, if I ever wanted to restart again, I will just notify them. Little did I know, they restarted my subscription without my consent 3 months later. Within less than 24 hours I asked for refund. They refused to issue the refund for something that I didn't even use. Instead they suggested to issue credits for that amount. Unbelievable... And from reading other reviews, I can see other people had the same issue... This is absurd. Never had a company refuse to issue a refund for a product or service that I didn't use.

Andrew
SEO in Thailand
Marketing & Advertising, Self Employed
Used the Software for: 1-5 months
Reviewer Source
Source: SoftwareAdvice

Back my money!

4.0 7 months ago

Comments: Not recommend. They don't back my money for unusing service

Pros:

Correct information and usable service, but back my money for second month!

Cons:

You didn't refund me for a service I didn't use and charged me 39 bucks.

Kami
owner in US
Computer Software, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Beware you will try to cancel and they will not cancel and you will continue to get billed

1.0 10 months ago

Pros:

Its hard to think about the positives when they are ripping you off

Cons:

Beware you will try to cancel and they will not cancel and you will continue to get billed

Joseph
Media Buyer in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Great for Finding Amazon Products

5.0 2 years ago

Comments: This is likely one of the best tools to have for anyone selling on Amazon, but I use it mainly for product research for e-commerce and dropshipping.

Pros:

This is my favorite tool to use for finding unsaturated products on Amazon to sell on TikTok.

Cons:

They didn't have a monthly pay option when I signed up, only annual. This may have changed by now.

Saffet
Procurement Manager in Cyprus
Electrical/Electronic Manufacturing, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

It is the best

5.0 2 years ago

Pros:

The Helium 10 is definitely the best product for Amazon list analyses

Cons:

The price is very high. You need to sell lots of product to effort

Kiva
Publisher in Netherlands
Media Production, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Full-featured Amazon ecommerce software

5.0 4 years ago

Comments: I've had a very good experience with Helium10 and I'd easily recommend the Platinum plan. The Diamond plan is a bit overpriced for what you get as you just get the ADS software, which is fairly good, but it's becoming less useful as Amazon is building out more and more functionality in their Advertising console. I find that I don't use the ADS tool much.

Pros:

Helium10 offers the full range of tools that you'd need for market research and running a business on Amazon. Since it's pretty much all you need it's handy that you don't have to look elsewhere for one tool here, another tool there. Most of the tools are quite accurate – accurate enough to make important decisions regarding product selection – and provide a significant amount of data.

Cons:

A couple of the tools, like the inventory analyzer, are inaccurate, though they're not the important ones. Their customer service can take a really long time to respond to some issues, particularly ones that involve billing (sometimes it can be weeks rather than days).

Tom
Owner in US
Consumer Goods, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

If You Are Not Using Helium 10 for Your Amazon Business, You Don't Have an Amazon Business

5.0 5 years ago

Comments: A one-stop cloud platform for 90% of my software needs to run my Amazon business. The only other significant software expense is accounting software. (QuickBooks)

Pros:

By far the most comprehensive, cost-effective, feature-rich Amazon seller tool platform available. The team at Helium 10 has not taken their foot off the gas of refining their great set of Amazon seller tools. There is not another seller tool platform in their class.

Cons:

There is nothing I don't like about Helium 10. The only thing on my wishlist is they develop an integrated social media platform that works with Helium 10 Portals and our website. I would like it to include a link rotator. They have already knocked other items off my wish list like inventory management/forecasting, profit/financial reporting, and PPC ad management.

chris
Agency owner in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Used to be great

4.0 4 years ago

Comments: Used to love it and recommend to others, will be looking for better options moving forward and not recommending.

Pros:

I use Helium primarily for kw research and listing writing, it used to be second to none in these areas.

Cons:

They limited the number of kw's that can be imported into Scribbles...this is just ridiculous I need far more than the 1000 limit, this makes my life difficult. Another thing...there should be a better choice for feature subscriptions, I use Cerebro, frankenstein, scribbles and kw tracker that is it, I don't need the rest.

Robert
owner in Romania
Market Research, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Almost ALL THAT YOU NEED for an Amazon Business

4.0 4 years ago

Comments: My experience with H10 is great. It's a perfect business deal. I mean they over-delivery, most of the time. The add little or big improvements that matter and they try to be in the first line with almost the complete package for an Amazon business.

Pros:

It's very easy to use and has a lot of options. But it's XRay that makes my life very easy and the Profits helps me to see how my business is doing.

Cons:

I wish that you get us a chance to try the new ads and to offer feedback, because I use another soft for that, and I don't know if the ADS beta works as good as that, or if the formulas are so easy to implement.

Jay
Owner in Australia
Retail, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

The full package - Best available

5.0 5 years ago

Comments: It has been a critical tool for us to have success within Amazon. We use nearly all features and without them we would have either taken much longer to achieve our goals or we would have missed opportunities.

Pros:

It has everything you need in Amazon software - you really dont need to have any other software. They are also constantly updating and adding new features.

Cons:

At time of writing this, there really are no cons - I would like to see a few extra search features added to the chrome extension in line with the competition.

Joanne
Sourcing Manager in UK
Consumer Goods, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Limitations are frustrating

5.0 5 years ago

Comments: good

Pros:

the chrome extension and tight integration with Amazon platform to link back and forth and the ability to download into Excel to filter and view data as I choose

Cons:

the limitations - even when you subscribe monthly, there are still limitations on simple searches like Blackbox - very frustrating when just starting out

Drew
COO in US
Internet, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Relatively Easy to learn, difficult to master (but worth it)

4.0 5 years ago

Comments: I'm using the software to make informed decisions regarding selling stuff on Amazon. What source direct in larger quantities vs continue to arbitrage.

Pros:

easy to understand and find the basic information and data i'm looking for

Cons:

some functionality glitches. I often have my COGS changing due to negotiations or supply shortages so when I go to change those prices they rarely actually update. I've been told it can take as long as 6 hours for them to redo in the system but they don't. I'll get reports and sometimes have to do a double take because the margins aren't correct and then I realize .... oh the new price is wrong.

Samantha
MD in UK
Retail, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

A must for serious Amazon sellers

5.0 3 years ago

Comments: I have had a good experience overall.

Pros:

I have access to a large range of tools that enable me to research products on Amazon in multiple countries.

Cons:

The price is expensive for small businesses.

Muhammad
Senior QA in Pakistan
Banking, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

Well known platform

5.0 3 years ago

Comments: it is great for me

Pros:

it is great for me and I am using Helium10 for my daily e commerce task

Cons:

it is great for me and I am using Helium10 for my daily e commerce task, cost should be decresed

tiberio
md in UK
Consumer Goods, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

all under one roof

5.0 5 years ago

Comments: very positive, great learning tutorials, freedom ticket useful for newbies and those wanting to improve certain areas and also like the podcasts

Pros:

Great range of products and features and training videos really help.

Cons:

kw ranking does not give you granular info on ranking on mobile v desktop and also in different areas of US where your ranking might differ - this could be a great additional feature for advanced kw ranking

souzan
owner in US
Cosmetics, Self Employed
Used the Software for: 1+ year
Reviewer Source

Hi

5.0 4 years ago

Comments: it's good

Pros:

All the features cerebro,and some other tools but sometimes is confusing

Cons:

I wish they had the search frequency for keyword research and also video tutorial for setting up follow up email. Also the software doesn't have the features

Richard
Owner in US
Food & Beverages, Self Employed
Used the Software for: 1-5 months
Reviewer Source

An Essential Tool for Managing Your Listing and Tracking Performance

5.0 5 years ago

Comments: Cerebro 10 for keyword search and benchmarking competitors

Pros:

Just signed up for Helium 10 last week and it fulfills all of the prerequisites of ANYONE selling on Amazon. It takes the pain out of keyword research and optimizing your listing. More importantly, it helps to benchmark your competitors and provides a robust Chrome bookmark and Alert feature. Superb tutorials to familiarize you with the features of Helium 10 and clear guidance on how you might use them. The essential management tool for beginners and experienced users alike.

Cons:

Probably need a bit more work on scribbles, but a minor quibble.

J. Miguel
Owner in US
Computer Hardware, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Helium 10 is the foundation stone of my business

5.0 4 years ago

Pros:

Helium 10 makes sure each facet of their programming is understandable through training videos. I rely heavily on these.

Cons:

I wish i could find answers to questions I have faster. For example, on the mobile app it says to make a product as a favorite at helium10.com. I have not found out how to do that yet.