Cognism Reviews

Excellent tool

Pros:

Cognism is super easy to use and very accurate.

Cons:

There is nothing I don't like about Cognism.

Very solid platform

Comments: Positive - I enjoy using the system. It's easy to use. Solves a problem for us

Pros:

I feel the Contact data is super reliable. The Platform is easy to use. Extensions work well and they make prospecting very easy.

Cons:

I would like to see more data in the extension (like who owns the account in our HubSpot) but that could be how we have it configured currently. I need to check

Shady business ethics when trying to cancel

Comments: It was fine. Not great, not terrible. But the shady business ethics to leave is unacceptable.

Pros:

We received limited value from the solution in 10 months. While the product is easy to use, the price point and capabilities versus other products in the marketplace is limited.

Cons:

It is May 24th and our renewal is on July 19th. Our team met prior to the holiday weekend and made a decision to move off of Cognism. They are trying tell us that we had to give them 60 days notice of cancellation to cancel. We had no knowledge of this requirements and I question their business ethics along with the value of their platform for the price they charge.

Cognism, a Clear Winner

Comments: All-round, a seamless experience and having used Lusha, Apollo, Rocketreach and other similar tools, I would vouch for Cognism the most

Pros:

very consultative sales approach and seemed driven by creating value for us and finding the right version of the solution that best matched our needs as a business; rather than the salesperson being focused on their target and commission. Also the UX on the app is lovely and the data is very accurate.

Cons:

I really had no qualms using Cognism. I would suggest it could integrate with more systems but then I work at a company full of many disparate systems.

Indispensable for Business Developmenz

Comments: Cognism is an exceptional tool for our Business Development team. I appreciate the simplicity of use and the user-friendly mask as well as the quality of data. Cognism supports our processes by its intelligent search function and persona feature that helps us target accounts specifically and effectively.

Pros:

What I appreciate most are the intelligent search features that enables me to find and contact the most relevant contacts in my territory. The data quality is outstanding and I can say with confidence that Cognism is indispensable in my daily tasks.

Cons:

It has happened a few times that data is inaccurate but this is to be expected and not a major problem.

The best prospecting tool I've used

Pros:

High-quality and accurate data for key prospects. Its intuitive UX makes it very easy to start using quickly.

Cons:

Occasionally there is inaccurate data, but the vast majority is correct.

Professional Sales Development

Comments: Ease of use: The intuitive user interface makes it easy to use the platform and get the most out of its features.
Increased success: Overall, Cognism has helped maximize my sales success.

Pros:

Timeliness and accuracy of data: The platform always provides up-to-date and accurate data, which significantly increases the efficiency of your sales team.

Cons:

I have not yet found anything that I would consider a disadvantage

Efficient sales processes with Cognism

Comments: My overall experience with Cognism has been really good and is enhancing my sales processes.

Pros:

I really like how easy it is to use and how you can use several filters to narrow down your search to make it as effective as possible.

Cons:

No real issues, overall very reliable. The filters work really great.

Great tool for prospecting in Spain!

Pros:

As an account executive, hitting my targets requires a combination of top tools and efficient processes. Cognism has become a key part of my workflow, and here’s why I love using it: Accurate data, intuitive interface, AI features, and high levels of personalization.

Cons:

I would love to have cognism in an offlide mode as well.

Excellent Sales Intelligence Tool

Comments: Cognism has made it easier for my team to find and qualify leads. All the data is precise and it's updated, it's been a game changer for my team.

Pros:

Cognism has streamlined our prospecting process. The platform’s features save us time, and the quality of contacts is outstanding. Highly recommend it.

Cons:

There's nothing I didn't like about the platform

My experience with Cognism

Comments: Cognism solves key challenges in B2B sales and marketing by providing access to high-quality data, streamlining prospecting and lead generation processes, enabling personalized outreach and engagement, improving sales efficiency and effectiveness, and facilitating data-driven decision-making. By leveraging the capabilities of Cognism, you can achieve higher conversion rates, increased productivity, and improved ROI on your sales and marketing efforts, ultimately driving business growth and success.

Pros:

What I like best about Cognism is its ability to empower us with accurate data, AI-driven insights, and a comprehensive toolset, all supported by exceptional customer service. It has truly transformed the way we approach B2B sales and marketing, helping us drive tangible results and achieve our business goals effectively.

Cons:

While I understand the value proposition offered by Cognism, I find that the pricing plans may be relatively high for smaller businesses or startups. Adjusting pricing tiers or offering more flexible payment options could make the platform more accessible to a broader range of users.

Time saving, trusted B2B service

Pros:

Cognism's database provided our team with consistently reliable contacts each equipped with verified direct dials and emails. Their export tool which intregrates with our CRM hubspot makes creating companies and contacts a simple and fast procedure.

Cons:

There was some instances where cognism's data had not been updates as was revealed when some contact's on cognism were not congruent with their information on linkedin as recent job updates were unaccounted for.

Couldn't work in my role without it...

Comments: I use Cognism everyday and my overall experience is that I wouldn't be able to be as successful without it. So it is a very important tool.

Pros:

The quality of data available for companies that I couldn't find elsewhere and having the chrome extension tool when searching LinkedIn.

Cons:

Occasionally some data is out of date, for example a specific contact may no longer work at the company.

Transformed our team

Pros:

It gives us a tool that we never thought would exist. In the past our methods of lead generation was unstructured and was slow. We relied on someone picking up the office number. Now was have increased our connection on calls massively, which has then increased the number of bookings created. Alongside this, because conversations have increased, it has allowed us to streamline the team.

Cons:

Not really a massive issue but having to log in every now and again can be frustrating, but this is a small trade off to keep the system safe!

Great for Sales Execs gaining contact data, tricky to lead gen accurately

Comments: Happy with my usage, relatively basic, just wished it had more numbers of directors within smaller businesses.

Pros:

Jumping the ladder to decision makers is key for quick prospecting and speaking to the right people. Finding out other people within the business who do different things.

Cons:

Accurately creating lead gen lists, it collates more data than you'd like.

Data platform with accurate data

Pros:

It has a huge bank of majoratively accurate contact data for contacts who can often be critical for a campaign/project.

Cons:

Some of the prospector search functions are a little underdeveloped

Amazing Software

Pros:

Cognism is super easy to use! I don't know what I would actually do without it. It makes my job 10x easier as I would have to constantly call through the office instead of being able to phone the CEO's mobile!

Cons:

Sometimes the direct dials can be the HQ of a prospects old company. That being said if you just put the number into google you'll quickly know if it is or not, so its not a big problem at all.

Outstanding Tool for Connecting with Decision-Makers!

Pros:

Cognism has revolutionized my approach to business development. The extensive and accurate database has made it incredibly easy to identify and reach out to decision-makers at my target companies. This platform has streamlined my workflow and significantly improved my success rate in securing meetings with key stakeholders. If you're in B2B sales or marketing, Cognism is a must-have tool!

Cons:

So far I am yet to come across any things I do not like

Accurate & Precise

Comments: Its the best lead generation tool I have ever used!

Pros:

Contact details were well up-to-date and accurate.

Cons:

There are np negative comments about the app. I loved Cognism alot!

Simple, East and worth it!

Comments: Overall Cognism is definitely the best tool out there for lead gen, database needs. I highly recommend as it now sits as one of the pillars we rely on most for our demand generation team

Pros:

Cognism offers you everything you need from quality to quantity of data for your lead generation needs. Data is updated frequently and allows you to reach out to your target audience, whoever that may be.

Cons:

Industry titles could be more specific through sub categories, but this is something they are already working on and it is in beta

Amazing tool

Pros:

Tool is amazing & better data accuracy. I use cognism in my day to day activity. It helps with better data accuracy & easy to find the contacts within an organization based on simple filters

Cons:

Nothing the tool is easy and straight forward

Cognism lets me get hold of contacts that would otherwise be impossible to reach

Comments: Cognism makes it a lot less likely that I will get stuck calling the same GK/office number for multiple contacts which improves my connected call rate and, by extension, deal generation.

Pros:

I can find mobile/DD numbers for senior contacts much easier than before. I use it very frequently when prospecting but also if my existing contacts have changed/left the business. The web extension is a great feature since I can find numbers via a LinkedIn profile.

Cons:

Sometimes (about 10-20% of the time) the mobile numbers will be wrong or might be a personal number which a person doesn't want to be called on.

Good UI, good for BD

Comments: Solid platform, really helped us book more meetings.

Pros:

The chrome extension is great, massive time-saver

Cons:

The emails could be a little funky if they're not green tick verified, but not much you can do about that .

"Transformative Lead Generation with Cognism: Precision, Efficiency, and Insight"

Comments: Overall, using Cognism has been a transformative experience. The platform excels in delivering high-quality lead data with precision and reliability

Pros:

Its ability to provide precise, enriched lead data.

Cons:

One area where Cognism could improve is streamlining its interface.

A great and easy to use system

Comments: great, cognism is one of the most important tools in my day to day role

Pros:

How easy and straight forward the platform is to use

Cons:

there is nothing that I do not like about the system