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What Is Scratch & Screen?

S&S is the digital marketing platform to create your drive to store and lead generation campaigns. Thanks to powerful algorithms and an OCR engine, created to analyze the receipts issued by the cash registers, it allows retailers and producers of consumer goods to be able to offer their consumers campaigns that reward their presence in stores and purchases that will.

Who Uses Scratch & Screen?

Retailers, producers of consumer goods and services, franchising, FMCG

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Reviews of Scratch & Screen

Average score

Overall
4.9
Ease of Use
4.8
Customer Service
4.8
Features
4.8
Value for Money
4.9

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
92%
4
4%
3
4%
Davide
Davide
Sales Account in Italy
Verified LinkedIn User
Outsourcing/Offshoring, 201–500 Employees
Used the Software for: 6-12 months
Reviewer Source

Play smart with your customers!

5.0 5 years ago

Comments: I got to try this platform thanks to the Company I work for and it has been a very pleasant discovery.
Smart, super simple and innovative. It allows you to increase the engagement with your Customers, even in a delicate moment like the one we are experiencing due to Covid19.
The OCR system for images recognition works perfectly and the fact that the platform can be integrated via API with any CRM software, makes the user experience more complete.
Fantastic partner and super team to work with.

Pros:

Inegrable, User Friendly, Engaging, Reliable technology.

Cons:

No difficulty encountered for the use made.

Verified Reviewer
Verified LinkedIn User
Information Technology & Services, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Let your customer play a game, and wish to play again

5.0 5 years ago

Comments: As a consultant i suggested this product to several of my customers, and all of them gave me a very positive feedback

Pros:

The product is based on a simple yet powerful idea: when a consumer buys something she just needs to open the app and frame the ticket, and she is allowed to play a virtual scratch&win game with prizes offered both by the seller and/or the software vendor. The game is quick and easy to play, and the user interface is appealing. Talking about the server side, although there are lots of available configuration options the setup of a campaign is a straightforward process thanks to the proactivity of the customer service; and the powerful technology under the hood gives a high level of security and reliability

Cons:

The next step may be reaching a higher level of integration with the sellers' point-of-sale systems, so that the consumer/user would not need to phisically handle the ticket; i believe the product has some capabilities of the kind, but i suppose it would need to be more widespread before for such a configuration to become used in practice

Verified Reviewer
Verified LinkedIn User
Management Consulting, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

consumer engagement and management platform

3.0 5 years ago

Comments: We were looking for consumer engagement solutions to meet the needs of support and sales promotion, loyalty and omnicanality. Scratch&Screen is the answer to these needs: a platform for consumer engagement and management through simple, powerful, scalable and fun rewarding operations for the user.

Pros:

- Fully "as a service" - 1 hour to create a demo campaign; less than 4 hours for a production campaign - Various systems of engagement: unique codes, tickets, tax receipts, pos receipts, rfid - Various rewarding systems: random, first engagement, rush and win, instant win - Engagement from different clients (apps, web pages, totems, pos) - Chat bots for consumer assistance during engagement - Complete with all stages of engagement: consumer research --> consumer promotion on social media --> consumer engagement --> consumer reward delivery --> real time analysis reaching targets --> better campaign analysis --> integration of CRM systems, MKTG mail, SMS marketing - In compliance with GDPR and Presidential Decree no. 430/2001.

Cons:

It would be interesting to have statistics on consumers' buying habits

Natale
Art director in Italy
Design, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

My using

5.0 5 years ago

Comments: Wonderful

Pros:

Easy to use for all people. Light and perosanikzzable interface with perfect support for technical problem.

Cons:

Perfect using for simple interface this software are perfect for all brand. Easy, economics and funny.

Paolo
Sales Manager in Italy
Information Technology & Services, 201–500 Employees
Used the Software for: 6-12 months
Reviewer Source

Consumer Engagement Digital Platform

5.0 5 years ago

Comments: It is possible to involve consumers with digital interactions.
Data collection of its customers.
High customer loyalty
Increase ROI campaing.

Pros:

Scratch & Screen is a very functional and useful digital software. Easy to set up. Simple to use.

Cons:

Nothing, no negative evidence in our business.

Stefano
Stefano
Sales Manager in Italy
Verified LinkedIn User
Events Services, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Scratch&Screen...what else?

5.0 5 years ago

Comments: 100% positive

Pros:

Through S&S we ​​have provided a new engagement experience to the audience of our event. Simple and intuitive platform, excellent result.

Cons:

Nothing. It responded very well to all our needs

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Best Marketing App on Shopping Field

5.0 5 years ago

Pros:

Easy adoption and progressive web app is really intuitive. Wonderful statistical dashboard.

Cons:

Maybe it will be better to have on online guide about the features.

Scratch&Screen Response

5 years ago

Thanks a lot for your review!

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Great product

5.0 5 years ago

Pros:

The product is perfect for lead conversion

Cons:

It would be interesting to have a series of connectors ready for major loyalty programs

Luciana
Web Strategist in Italy
Graphic Design, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

a very good marketing platform

5.0 5 years ago

Comments: I used it successfully to promote a sweepstakes using a digital marketing platform

Pros:

For a good lead generation management, organizing prize competitions with receipts, it's very easy.

Cons:

I didn't find difficulties, it's very simple

Paolo
Paolo
Associate Publisher in Italy
Verified LinkedIn User
Broadcast Media, 201–500 Employees
Used the Software for: 1-5 months
Reviewer Source

Usefull & Flexible

4.0 5 years ago

Comments: I appreciated the support and availability

Pros:

The part that we liked most is the ease of use and flexibility. It is a quickly customizable solution and allows you to quickly configure solutions for our clients

Cons:

Nothing in particular: the solution has met expectations and allows us to better manage the various initiatives of our customers

Sandro
CEO in Italy
Telecommunications, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

My experience with S&S

5.0 5 years ago

Comments: We target mid sized companies with the idea that gamification is the right solution to customer experience problems

Pros:

The solution target an interesting market with an easy to use approach that perfectly fits with SMB needs

Cons:

Probably the UI needs some improvements in the future

Lorenzo
Owner in Italy
Marketing & Advertising, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Easy to use, fast to setup

5.0 5 years ago

Pros:

It has an internal function of invoice scan and OCR that is really easy to use, fast and effective. The setup is fast and so is possible to start a campaign in a few time.

Cons:

It could be improved some more fidelity functions.

Cinzia
head of bu in Italy
Marketing & Advertising, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Lead generation and gamification to boost your business

5.0 5 years ago

Comments: A very reliable and competent team it is a very important additional value of this software

Pros:

It is flexible and reliable. It allows to collect data GDPR complaint.

Cons:

Could be useful to design a better greahic design section

Emilia
Emilia
partner in Italy
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

Revolutionary digital marketing

5.0 5 years ago

Pros:

Highly customizable, innovative solution to engage customers in an interactive and pleasant way

Cons:

Nothing in particular, it's easy to use and higly integrable with other applications

Raffaele
Manager in Italy
Marketing & Advertising, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Best value for money, flawless setup

5.0 5 years ago

Pros:

It's perfectly fit our needs, very fast to adapt for suit our client needs

Cons:

More choice on gaming interface, but not a great issue

Chiara
marketing and communication in Italy
Information Technology & Services, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Useful for customer engagement and lead acquisition

5.0 5 years ago

Comments: The S&S people are really proactive and able to follow your requirements and need, building the campaign in line with what you need. Their expertise is evident.

Pros:

Easy to use, it allows to create engagement and make the user experience of your customers and leads funny. It really involves your audience. We have used it for a marketing campaign during an event and collected lots of leads, all in compliance with the GDPR policies.

Cons:

The product is easy to use, we have tested it before to launch the campaign.

Stefano
Creative Director in Italy
Marketing & Advertising, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Great Software, best support

5.0 5 years ago

Pros:

Ease of use, reporting features, tech support

Cons:

Graphic customization is possible but it could be more user frendly

Simona
General Manager in Italy
Marketing & Advertising, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

Good platform form gamification

5.0 5 years ago

Comments: I created some fast solution for event lead generation. This kind of operation are low budget and need fast times.

Pros:

It' a good proposal for my customers, beacause has a good value for money and it's really not expensive, so it is possible to use it for a lot of situations

Cons:

I don't see real critical issues. This software is dedicated to a specific kind of marketing campaigns and works very well.

Fabio
Business Development Manager in Netherlands
Information Technology & Services, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Innovative and perfect for offline and online merging in customer journey

5.0 5 years ago

Comments: New proposition for retailers for multichannel presence

Pros:

The ideal link to involve the offline customer into the online customer journey. Capitalise the offline visitor via a retargeting with online and ecommerce presence.

Cons:

Loyality programs integration with external solutions

Diego
Resp new business in Italy
Internet, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

A new very interesting opportunity

5.0 5 years ago

Comments: he found it an excellent opportunity for retailers and all those businesses that need a quick and efficient package to try

Pros:

it is a very simple, practical and intuitive software to use

Cons:

It is ok like this. I can't find any other improvements to make

Simona
Account in Italy
Entertainment, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

S&S - Best engagement marketing solution

5.0 5 years ago

Pros:

Product easy to use. S&S is intuitive and has a efficient customer care

Cons:

I have no objection to make. I think it's a good tool

Andrea
Andrea
Art in Italy
Verified LinkedIn User
Arts & Crafts, 51–200 Employees
Used the Software for: Free Trial
Reviewer Source

App semplice e funzionale

5.0 5 years ago

Pros:

ottima giocabilità facile da usare e semplice da customizzare!

Cons:

da migliorare la facilità di integrazione in altri software, cosi da rendere più facile l'integrazione e la giocabilità.

Barbara
Legale Rappresentante in Italy
Legal Services, Self Employed
Used the Software for: Free Trial
Reviewer Source

Fornitore perfetto

5.0 5 years ago

Comments: Grande affidabilità

Pros:

Intuitivo e di facile utilizzo. Sicuramente da utilizzare per diverse tipologie di Clienti

Cons:

Nulla. L'unica cosa che si potrebbe dire è sulla grafica

PATRIZIA
legale rappresentante in Italy
Legal Services, Self Employed
Used the Software for: Free Trial
Reviewer Source

OTTIMO FORNITORE

5.0 5 years ago

Comments: MASSIMA DISPONIBILITA'

Pros:

LA FACILITA' D'UTILIZZO E L'INTUIZIONE, ottimo da proporre ai miei clienti

Cons:

LA GRAFICA poco d'impatto, forse dovrebbe essere più accattivante

milena
impiegato in Italy
Banking, 1,001–5,000 Employees
Used the Software for: 1-5 months
Reviewer Source

Concorsi "Possiamo" e "Giro Rosa Iccrea"

5.0 5 years ago

Pros:

L'utilizzo del qr-code incrementa la facilità e la dinamicità di gioco. Buona la dashboard di analisi dati

Cons:

impossibilità di partecipare al concorso da desktop