Upfluence

Great for discovering and working with influencers

Pros:

Upfluence lets you slice and dice their database of influencers to find the perfect fit. I love all the advanced targeting features.

Cons:

There's a bit of a learning curve, but easy-peasy once you use it af ew times.

Efficient Solution for Streamlining Influencer Marketing

Comments: Upfluence has been a game-changer for managing our influencer marketing strategies over the past 7 months. The platform offers a wide selection of influencers, making it simple to find the perfect match for our brand. We love the detailed filters that allow us to narrow down by audience, niche, and engagement level. One of the standout features is the integration with Shopify and Social media platforms, which works flawlessly, making collaboration and tracking performance a breeze. The data and analytics are clear and provide valuable insights that help us optimise campaigns in real time. The reporting capabilities are easy to navigate and provide the metrics we need to gauge the success of each campaign. Their support team has also been fantastic—quick to respond and always helpful with any inquiries or issues.

Pros:

Extensive influencer database Real-time performance tracking Easy-to-use reporting tools Excellent customer support

Cons:

The learning curve can be steep initially Pricing might be on the higher side for smaller businesses

works well until it does not!!!. then your left in the dark

Comments: I think the idea and functionality of the platform are great however dealing with the customer support or technical issues is beyond painful. We have disconnected from the platform for almost 9 months and tried numerous times until we gave up trying. Billing refuses to stop billing even tho they are not able to repair the integration. Billing and CX just ignores all emails

Pros:

It has a nice dashboard and easy to use

Cons:

The customer support is horrendous. Dealing with their IT when things are completely broken takes days to respond and then its always the same response that doesnt fix anything. texting thru the cx chat all you get is one first contact response then crickets

This influencer marketing and affiliate software combo is the real deal

Comments: Upfluence has been a game-changer for our real estate comapny. From influencer discovery to campaign management, their platform offers a seamless experience that has significantly improved our ROI and brand visibility.

Pros:

One thing that stood out to me about Upfluence was their robust analytics and reporting. I could track the performance of my influencer campaigns in real-time, monitor key metrics, and measure the ROI effectively. It helped me optimize my strategies and make data-driven decisions.

Cons:

There are instances where I encountered occasional glitches or slow loading times within the Upfluence platform, but these are infrequent issues.

Satisfied with Service

Comments: Overall experience was great! The platform is very intuitive and has helped me to grow the influencer service line at my agency.

Pros:

I love that Upfluence integrates seamlessly into other platforms like Shopify and woocommerce. There's a wonderful integration that allows you to pull up an influencer's metrics when you're just scrolling on Instagram or TikTok which is extremely helpful as well. They have great customer service and are always willing to hop on a call and explain something. Additionally, they are always improving and updating the platform to benefit the users.

Cons:

I personally always struggled with the feature that gives clients access to viewing influencer content for a campaign. I found that my clients were confused by it and couldn't figure it out easily.

An All-in-One Gem for Influencer Campaigns!

Comments: The user interface is intuitive, making it easy to navigate even for someone like me, who's not tech-savvy. The platform's comprehensive features have significantly streamlined our workflow, saving us time and effort.We now have everything we need in one place! From discovering the perfect influencers to organizing collaborations, tracking performance, and analyzing results, it has it all.

Pros:

This platform is incredibly friendly and complete, offering an abundance of options that make managing influencer campaigns a breeze.

Cons:

With numerous features available, exploring the app's capabilities can be a bit overwhelming initially. Nonetheless, the effort invested in learning its functionalities is well worth it

Upfluence Review by Advertiser

Pros:

I think Upfluence has a great influencer discovery tool and influencer communications tool. It was all smooth to search, find, hunt and communicate with influencer through upfluence and has helped a lot to us.

Cons:

Our aim was to have the best campaign set up with influencers; from tracking links to payment options but unfortunately tool couldn't support us perfectly on those

Great Platform with Some Glaring Weaknesses

Comments: Overall, it was middling but edging toward the more positive side. No influencer marketing platform is perfect, but the thing we loved most about Upluence was its strong search and filter features. If it only paid a little more attention to the actual campaign management UI, this platform would be a LOT stronger.

Pros:

The search and filter functionality or finding influencers is really clever. We really enjoyed the "tinder-style" approve/deny system of selecting influencers and adding them to lists. By far, the strongest thing Upfluence has going for them is their ability to drill down influencers by criteria. It was the main thing that attracted us t other platform, and for good reason.

Cons:

Unfortunately, what they excel in with influencer search, they lack in automation, considerably their automated email sequencing (which there's next to none of). Emails have to be sent out individually, and once you get a response, the automation ceases, which makes for a lot of time spent communicating with Influencers. Beyond that, the way you organize lists and campaigns is very clunky in Upfluence. The UI isn't very well optimized, and it made for a very confusing time navigating the platform when we were using it. But the biggest issue by far is the inability to edit campaigns once they are setup. And, to make thing worse, if you spend time working on configuring a campaign's setup, there's no way to save your progress midway through, which means you can easily lose all of your progress if you don't complete the campaign setup all at one time. That led to a lot of time wasted when we would refresh a page or navigate away from the setup and then have to start all over again.

Game-changer for agencies

Comments: 10 on 10! It's super easy to use, and finding and working with influencers is a breeze. The analytics are spot-on and help us understand what's working. Plus, their customer support is always there when we need them. It's a great tool that's made our influencer marketing so much easier!

Pros:

Really amazing tool for influencer marketing to sell. We work with brands that sell online, and we would not use any other tool to track sales through influencers.

Cons:

We have been using it for a while, and although the start took a little to onboard the tool and get started, we are beyond happy with the platform.

The best IM software for e-commerce

Comments: Working with Upfluence has been a true partnership. Their team understands our brand goals and provides personalized guidance to maximize our influencer campaigns. It's been an invaluable asset in elevating our marketing efforts.

Pros:

What impress me the most about Upfluence was their extensive influencer database. They have a vast network of influencers across various niches and platforms. It gave me access to a diverse pool of creators, allowing me to find the perfect match for my brand, not matter my needs.

Cons:

Apart from typical small glitches, not much at all! Overall, we are really happy.

This influencer marketing and affiliate software is gold!

Comments: Using Upfluence has been such a game changer for our influencer marketing strategy. It's incredibly user-friendly, and their extensive influencer network has allowed us to connect with authentic creators who perfectly resonate with our target audience

Pros:

The affiliate software by Upfluence is honestly a game-changer for our brand. It provided me with a complete solution to track and manage my affiliate marketing programs. The intuitive tool make it easy to onboard affiliates, monitor their performance, and handle payouts effortlessly. It really simplified the entire process.

Cons:

It can seem overwhelming at first to understand fully the platform.

incredible influencer marketing and affiliate software

Comments: I can't speak highly enough about Upfluence. It has exceeded my expectations in every aspect. Their intuitive interface, powerful analytics, and great customer support have made it a pleasure to work with their platform.

Pros:

I love how Upfluence made managing my influencer relationships a breeze. Their platform offered a streamlined communication system, allowing me to collaborate with influencers, share briefs, and review content seamlessly. It really helped me maintain strong partnerships and ensured a smooth workflow.

Cons:

Would have loved to have known from the start that they have an in-house influencer marketing agency, which could have helped us run our campaigns. This would have helped us onboard faster.

DG Upfluence Journey

Comments: From day one have brought into the platform from learning during the discovery calls to onboarding, there have been a few glitches along the way, but the team are quick to respond and resolve issues. Besides which nothing is perfect from the off!

Pros:

Having reviewed several platforms to compare, Upfluence provided much more functionality that made it an easier decision to decide to invest. The team from day one has been amazing, supportive, responsive, and generally caring about you as a business/customer. Using Upfluence has also provided credibility to creators as they're more inclined to work with you based on the fact that you're using a reputable platform.

Cons:

I would love to see a search functionality provided when you accidentally reject a creator from your search.When uploading an influencer the data upload seems to take a while, at times doesn't load at all. And finally when uploading an influencer's additional social account, instead of a spreadsheet, they automatically plug into the current data as opposed to having the need to upload a CSV file.

BeautyLabs Review

Comments: Great and [sensitive content hidden]
has been amazing from day 1!

Pros:

Creating large number of campaigns, which quickly and effectively produce great results!

Cons:

I think over the year everything we have suggested as been able to be added to the system.

Consumer satisfaction

Comments: Upfluence is consumer friendly convenient and easy to use otherwise recommend

Pros:

It's very interesting it allows you to easily find contacts and location

Cons:

If you want to use it , pay careful attention otherwise you might not understand it, otherwise it's clear and simple

ADNB Review

Comments: So far we are loving it. It's taking some getting used to with a few things but we're learning and enjoying it.

Pros:

I love the ability to search for new influencers, preview their social media and then select them.

Cons:

I wish it were easier to remove them from a list (IRM) and from a campaign at the same time.

Great Value!

Comments: Tracking & monitoring influencers in our ambassador program

Pros:

Ability to see all influencer info such as metrics, address, products, engagement, etc in a campaign all in one place

Cons:

Not being able to select all products to be available for each campaign and having to manually add options in

Excellent Service

Comments: Upfluence is a wonderful tool that will definitely help any company save valuable time and money in the long run. First of all, It gave us a great insights on social media content creators/influencers/affiliates. Secondly it allowed us to streamline our workflow since its marketing campaign management tool is highly customizable and has great integration options. Their customer service is top notch. You will have a dedicated team that follows your progress and help you succeed. The Upfluence team is highly responsive and will take their time to meet you virtually to assist you in every step and will even give valuable advice on efficient social media marketing strategies if needed. These guys know what they are doing and we highly recommend you guys to try them out!

Pros:

Ease of use, customer service and valuable insights. They are a great alternative to other platforms out there because they don't cut corners and offer a better value for your money.

Cons:

Unless you need a roster of available social media influencers to help you promote your services/products, they have everything you need to reach out to the right social media collaborators.

Thanks, Upfluence!

Pros:

I like the campaign setup, outreach tools, Google Chrome extension, and Shopify connection.

Cons:

I'd like to be able to track shipping within Upfluence through Shopify.

Not Worth the Spend + Sneaky Renewal Process

Comments: Horrendous. When it came time to the renewal phase, our contract automatically renewed without our agency needing to reconfirm payment or sign a new agreement... This clause was buried in their terms and conditions, not even written in the contract but only LINKED to an external page. The company sent an automated email about the upcoming renewal months prior to the renewal date but did not disclose any other information (like the process mentioned above) or that a 30-day notice was required for the membership not to renew. Very sneaky business, and when looking to discuss with the Upfluence team, they were of no help and only pointed to the terms. Not worth the spend for a platform that has limited capabilities compared to other competitors. Our agency will not be using this service in the future and plan to share our experience with other industry professionals.

Pros:

Some of the search capabilities, but they do not compared to the more advanced offerings of other platforms.

Cons:

Customer experience. In the course of 6 months, our representative changed three times, and they were always pushing new features + added capabilities.

Review Upfluence

Comments: I am satisfied with the platform, I use it as an extension and it shows the results of influencers and beyond.

Pros:

Upfluence has the basic metrics needed to evaluate certain brands and influencers that operate in specific markets.

Cons:

I think it delivers what is necessary and basic.

Great platform

Comments: [sensitive content hidden] is our CSM and he has made this path a lot easier, no doubt he's been key to us! In the beginning, the platform seems to be hard to use since you have to do many setups, however, once you set up the first campaign the process is super easy, organized, and pretty smooth. It's a great platform.

Pros:

It's very easy to set up everything, and to keep an eye on the performance.

Cons:

Selecting the variants of the products you want to offer should be easier.Add an option to create affiliate campaigns.

No more influencer marketing for our company after using Upfluence

Comments: 1. They force you into a 6 month paid period. 2. Custom support agent did not show up during the first meeting. 3. They did not have any influencers specific to our field. 4. They make cancellation very hard. You have to send an email to the customer support. After that you get a link to an extensive survey that you have to complete. After that, they take another 48 hours to review that form.

Pros:

It looks professional. And it got some positive reviews.

Cons:

1. They force you into a 6 month paid period. 2. Custom support agent did not show up during the first meeting. 3. They did not have any influencers specific to our field. 4. They make cancellation very hard. You have to send an email to the customer support. After that you get a link to an extensive survey that you have to complete. After that, they take another 48 hours to review that form.

Do Not Get Trapped in a Contract

Comments: Just like another reviewer, we were sold a 6-month contract, but when I reached out about canceling after not being able to use the software at all, we were told the contract was 12 months. I wish I had recorded the demo, as this was not what we were told at all.

Pros:

The demo made using Upfluence as an influencer management system seem smooth & trouble-free, promoting that we would have an account manager to assist us with set up. Not the case.

Cons:

From the beginning, there were so many bugs in the software. It is NOT user-friendly and we never were able to get it working properly to even run 1 campaign. Our account manager had 1 initial set-up meeting with us and was unreachable after that. We emailed the account manager & sales rep who sold us on the demo for a full month with no response. NONE. We proceeded to try to work through the buggy system on our own with no resolve. After reaching out to customer support that we wanted to cancel, suddenly we got an email from our account manager asking what the issue was and stating that our emails had landed in their spam folder. I'm not sure how we went from having emails that were received in the beginning to suddenly landing in the spam, but go figure. We then booked a 2nd meeting with them and were still not able to launch a working campaign.

Upfluence: 10/10 - would sign up again.

Comments: Switching to Upfluence has been a game changer for my team. Advanced options that allow you to fine-tune your searches, detailed breakdowns of all of the most relevant creator metrics, an intuitive project management system, and easy to use campaign monitoring tools all combine to create a one-stop solution for all of our project needs. Oh, and customer support leaves you feeling like a person rather than just another number on their to-do list.

Pros:

- Strong search functions that let you see how effective your search terms are at filtering the results in real time. Can filter by almost any metric. - Detailed metric reports of the data I actually need, not fluff. Activity heat maps are a welcome addition. - Intuitive project and communication management systems. If you have to manage campaigns that involve numerous content creators, the systems is a blessing. - Friendly and knowledgeable customer support that makes you feel like a real person. Extra points for this.

Cons:

- We work through a VPN that occasionally has high latency, so I don't like that the system needs to re-download information if I accidentally click away from a content creator's data overview. - Database mismatches/errors can only be corrected by customer service. Completely understandable situation, but it can be annoying if you're under a time-crunch.