17 years helping Singaporean businesses
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What Is Buyapowa?

For more than 10 years, we’ve been designing new ways for enterprise brands such as T-Mobile, EDF, Tesco, Vodafone and hundreds more to leverage rewards and acquire more of the right customers. We know every business is different, which is why we built Buyapowa to be flexible to different needs. Tap into just one of our reward marketing solutions - including referral, brand partner, reward distribution, influencer, advertising & sponsorship, and more - combine a few, or deploy the full stack.

Who Uses Buyapowa?

Buyapowa works with large brands and retailers across telecoms, utilities, banking, insurance, fashion, beauty, home, grocery and gaming, across 27 countries and in 21 languages and counting.

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Reviews of Buyapowa

Average score

Overall
4.5
Ease of Use
4.6
Customer Service
4.8
Features
4.4
Value for Money
4.5

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
58%
4
40%
2
2%
Verified Reviewer
Verified LinkedIn User
Insurance, 201–500 Employees
Used the Software for: 1-5 months
Reviewer Source

A great way to win new customers

5.0 2 years ago

Pros:

I liked how easy it was to get set-up and roll the service out to customers. It is simple and straightforward.

Cons:

I would like more reporting options and for customers to receive an email to let them know if their referral hasn't been successful.

William
Head of Customer Marketing in UK
Printing, 201–500 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Impressed with the team and product

4.0 2 months ago

Comments: Friendly, proactive team backed by a flexible product mix.

Pros:

A very flexible product mix that allowed us to deliver a truly custom referral scheme, and a proactive team that supported a complex delivery.

Cons:

There are some limitations on the smaller details eg. it would be nice to tailor the scheme to certain individuals or groups

Elena
Digital Manager in Spain
Utilities, 501–1,000 Employees
Used the Software for: 6-12 months
Reviewer Source

competitive product but with options to improve the tool

2.0 2 years ago

Pros:

Easy integrationAgile rewards managementGood customer supportCompetitive price

Cons:

The reporting has little information of value (graphs, evolution, comparisons) The management customers claims is difficult ( platform information about rewards&clients is not usful) and changes of the content of the campaign is not very agile The rewards payment method (Paypal) does not meet our needs (Hayoperwallet)

Buyapowa Response

2 years ago

Hi Elena thanks for your feedback. It's important for us to learn how we can improve, so we've made sure your Client Success manager is aware of what you wrote above.

Georgia
Partnership Marketing Manager in UK
Financial Services, 10,000+ Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Best in class

5.0 4 months ago

Comments: The whole team at Buyapowa have been nothing short of excellent throughout my entire experience of working with them. We've been provided with endless support and expertise from our first conversation right through to deployment and beyond!

Pros:

The technical expertise, flexibility and commercial agreement of Buyapowa really set it apart from competitors in the marketplace. It's great to have additional tools and continual learning opportunities from global experts too.

Cons:

Nothing - we've even extended our initial contract with Buyapowa to include additional services.

Luis
Commercial Marketing Manager in US
Telecommunications, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

BuyaPowa Relationship

5.0 6 months ago

Comments: Overwhelmingly positive. I don't think I have another external partner that does as much as BuyaPowa does, and at the speed they deliver.

Pros:

BuyaPowa has a team full of powerhouses. They take their time to come visit us in person and talk things through with whoever we want. They are willing to help us come up with new ideas and innovate to make our relationship stronger. The client success manager I am paired with, [sensitive content hidden], is probably the best external partner I have. He is always at the ready to respond to my questions and relay information to the appropriate teams.

Cons:

With the company that I work with, there is a lot of politics that come to decision, but sometimes there are things that I can't change but I am asked to pitch it to someone multiple times.

Sibel
Marketing Director in US
Entertainment, 10,000+ Employees
Used the Software for: 6-12 months
Reviewer Source

DIRECTV Customer Referral Program

5.0 7 months ago

Comments: We simply love working with Buyapowa. On top of operational capabilities, they have the best team to partner with, making this working relationship a very fruitful and a productive one. In fact, our satisfaction with Buyapowa led us to expand the scope of work and contract other products under DIRECTV brand as well.

Pros:

Professional approach, matter expert mentality, focused and dedicated team, timely delivery

Cons:

There's nothing that I "least like" about Buyapowa, only some nice to have improvement points.

Marek
Ecommerce Manager in UK
Telecommunications, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

Great referral program!

5.0 6 months ago

Pros:

Great team who are engaged and supportive of the program, working towards optimisations and grow as a channel. Team are always great at implementing new ideas proposed by the business and we've seen a strong growth in the program over the years.

Cons:

Limited performance tracking dashboards - would be helpful to have more engaged dashboards built in the platform.

Ethan
CRM Manager in UK
Printing, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

Scalable and Great Support Team

5.0 2 months ago New

Comments: Positive overall, great team, strong product, looking forward to putting it to use

Pros:

The implementation team are very knowledgable, helpful and made setting this scheme up simple. The product itself is great, and allows us to easily generate referrals. Very scalable and open-source which allows easy intergration to custom systems

Cons:

Nothing major to say here, the UI/UX interface could be improved on the back-end

Olivia
Propositions Specialist in UK
Telecommunications, 10,000+ Employees
Used the Software for: 1-5 months
Reviewer Source

Great Service

4.0 7 months ago

Comments: Great service with good staff - enjoy working with the business.

Pros:

Staff are committed to driving improvements in business.

Cons:

Can be kinks in the system - but staff are very helpful in resolving.

Melissa
Marketing Manager in UK
Telecommunications, 201–500 Employees
Used the Software for: 1-5 months
Reviewer Source

Excellent customer service

5.0 last month New

Comments: Helpful, friendly, patient and great customer service. Can't wait to see the sales flood in through our refer a friend programme!

Pros:

The team, in particular [sensitive content hidden], Project Manager who helped us through the process.

Cons:

Possibly needed a more detailed discovery phase to fully understand our sales journey, website and its limitation!

Zeynep
Marketing Executive in UK
Furniture, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

[sensitive content hidden], at last.

4.0 3 weeks ago New

Comments: [sensitive content hidden] Our Project Manager went through EVERY SINGLE DETAIL, run tests, fought battles, won battles.

Pros:

Vast retailer and voucher options. Robust infrastructure. People working for Buyapowa. Flexibility, discipline, running extra mile(s) for small companies like us which do not fit a simple box.

Cons:

Scalability can be improved. There is nothing not to like about.

Amy
Marketing in Canada
Telecommunications, 10,000+ Employees
Used the Software for: 6-12 months
Reviewer Source

Great Platform!

5.0 7 months ago

Pros:

The service is fanatastic - always fast to respond and helps you navigate platform very well. The platofrm is simple and easy to track referrals.

Cons:

Not many cons, the platform is easy to navigate however having more opitons to see the campaigns live on the referral dashboard would be a good feature to add.

Justin
Marketing Specialist in Canada
Telecommunications, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

Buyapowa Review

4.0 last year

Comments: Overall positive, however I have not used any other company for these purposes so AI can not compare my experience

Pros:

I love the representative that I work with - he is quick to respond, detailed, and friendly

Cons:

The results excel sheets that can be exported are not always perfectly accurate

Lauren
Senior Marketing Manager - Cross-sell and Refer a Friend in UK
Insurance, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Advocate and referral marketing at it's best

5.0 2 years ago

Pros:

Buyapowa has it all - a super product, coupled with a brilliant client support team that make it their business to understand our business, thus implementing bespoke solutions to business requirements despite market challenges. Nothing is too much trouble when we work with the technical team. Easy, innovative and intuitive platform to use - and one to watch for the future. Amplifying our ability to grow a thriving advocate marketing channel for our members.

Cons:

We're transitioning over to V2 of the platform soon, which will unlock new capabilities in content management, optimised user experience and reporting.

Sj
Brand Manager in Ireland
Telecommunications, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Referral Programme Review

4.0 2 years ago

Comments: Overall my experience has been positive and offers us a robust solution to deliver referral programme. Partnership has been in place for over a year and still finding new ways to maximise the platform and service. Good team set up and Client Success Manager pulls in other Buyapowa team members with specific expertise when needed to discuss content, technical or other ideas.

Pros:

Easy to use portal that allows visibility into the number of signups, referrals and more. Generating reports from the platform is made simple and easy to review top level data. Client Success Manager is great to work with, engaged in any new developments and dedicated to the customer experience. Simple integration and management of new rewards.

Cons:

My only challenge is the system's inflexibility to deliver new campaign email templates or ad hoc campaign capability, which would be an added bonus as the reporting offers actionable insights and interesting trends.

Elodie
Head of Marketing in Spain
Environmental Services, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

Amazing team and platform

5.0 last year

Pros:

Very proactive team, both commercial and technical, always available. The process is well structured and easy to understand and implement. The flexibility of the program, everything is personalized.

Cons:

nothing, everything has been fantastic for us.

Ximena
Marketing Specialist II in US
Telecommunications, 1,001–5,000 Employees
Used the Software for: 1-5 months
Reviewer Source

User friendly Regerral Program

5.0 7 months ago

Pros:

Easyvto use platform They are the best supporting team. Experts in their field

Cons:

The restriction we have on the wireframe for the landing pages

Mackenzie
Category Expansion Manager in Canada
Telecommunications, 10,000+ Employees
Used the Software for: 1-5 months
Reviewer Source

Great program!

5.0 11 months ago

Pros:

Easy to use, and great team to work with.

Alex
Senior Marketing Manager in Canada
Telecommunications, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

Making referrals possible!

4.0 2 years ago

Comments: Overall, Buyapowa allows us to enable a referral program for multiple types of customers at our organization. They seamlessly manage the leads and the reward distribution, creating more efficiency for the program and less of a strain on our resources.

Pros:

What I like most about Buyapowa is the easy-to-use portal that allows visibility into the number of signups, shares and referrals. Generating reporting from this platform is also simple to use! The Buyapowa platform also allows visibility for our referral customers to see how successful they have been and when they can expect their reward. Additionally, my experience with our Client Success Manager has been excellent. [sensitive content hidden] is attentive, responsive and dedicated to the customer experience. He ensures that our problems are solved quickly and ensures that our program is running to expected levels.

Cons:

What I like least about Buyapowa is the marketing campaign (email) template - it is not very flexible so it doesn't allow for adjustments to make it feel more on brand. Additionally, we use the email journey to market to our customers but there is no user-friendly way to look at the email metrics and see where customers are falling out of the lead funnel. Having this information would be helpful for users and allow us to make impactful changes to our campaigns.

Buyapowa Response

2 years ago

Thanks for the feedback Alex, we have shared your comments with your Client Success manager.

Bayley
Commercial Manager in UK
Telecommunications, 5,001–10,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Buyapower Review - Telecoms

4.0 2 years ago

Comments: It has been really good; but could do with more insight on our campaigns to help drive improvements

Pros:

The user-friendliness of the platform is great for our customers along with it looking really slick

Cons:

the usability of the platform to track referrals could use some updating, along with more insight and customisation

Thomas
Senior Sales Structure Associate in Belgium
Consumer Services, 10,000+ Employees
Used the Software for: 6-12 months
Reviewer Source

Good referral management tool

4.0 2 years ago

Pros:

Easy to implementAgile rewards managementGreat customer support

Cons:

Few reports availableNot great analytics toolThe platform would benefit from more flexibility and customization

Nicolas
Chef de projet marketing in France
Renewables & Environment, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

A good experience with Buyapowa

4.0 2 years ago

Comments: The Buyapowa solution allows a daily management and follow-up of the sponsorship program. It also offers many projects to develop and grow our program. The operational teams are available, flexible and always motivated in our new challenges.

Pros:

The Buyapowa solution is easy to use and allows you to manage all your company's sponsorships with the possibility to add or delete some referrals for example. It is also possible to monitor the program's statistics on a daily basis. Moreover, there are several marketing functionnalities existing to develop the program and to to improve the results.

Cons:

While using Buyapowa solution, we also faced some difficulties. There is no test environment at Buyapowa. Therefore, all the modifications requested to the teams, whether it is about the writing of emails or the graphic modification of some pages, are directly done in production. If errors appear, they are directly visible to the customers.Another element is the integration in our IS which requires a lot of development and which can limit the implementation of new marketing actions.

Will
Senior Marketing Manager in UK
Telecommunications, 1,001–5,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Introducing incentives and referrals using Buyapowa

5.0 2 years ago

Comments: Overall my experience with Buyapowa is very positive, after almost a year we are still finding new ways to push the platform and get the most out of the service. Each step of the way is supported by a great team. Very impressed.

Pros:

From the beginning the account team at Buyapowa were fantastic at helping us integrate the system into our current processes. We have used the system as initially intended, but have also adapted the journey slightly to provide incentives for our users. Buyapowa have been very supportive and creative in this process. My favourite aspects of the software itself are its tracking facilities and its templates.

Cons:

The implementation of the platform into our processes at first can be overwhelming in its setup, however this is why Buyapowa have such a strong customer team.

Buyapowa Response

2 years ago

Thanks for the comments Will, we've shared with the Client Success team and your Client Success manager.

Katy
Commercial in UK
Telecommunications, 1,001–5,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Great referrals platform

4.0 2 years ago

Comments: Overall great, with a helpful team who are always on hand to help!

Pros:

Great referrals platform providing a really clear and intuitive customer experience.

Cons:

Greater analytics detail so we can get to the root of performance.

Callum
Commercial Analyst in UK
Telecommunications, 10,000+ Employees
Used the Software for: 1-5 months
Reviewer Source

Intuitive streamlined referrals

4.0 2 years ago

Comments: The site is great, really easy to use and the support from the team is also great. The only problem we're having is that we are not seeing the sales through the referral programme that we were expecting to see which requires more investigation.

Pros:

The site is very professional and intuitive to use, the support we get from the team is consistent, fast and friendly.

Cons:

The analytics tool could be more flexible, the reporting we get isn't as detailed as we would like