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What Is Thinkific?

Thinkific: The ultimate all-in-one online course platform, designed to empower any type of creator - from consultants and experts to authors and speakers. Effortlessly create and deliver captivating courses on your personalized, branded site. Whether your aim is to educate customers, monetize your knowledge, or expand your brand's reach, Thinkific simplifies your journey. With its intuitive tools and user-friendly interface, crafting and selling courses becomes a seamless experience.

A distinct highlight is the platform's strong focus on community engagement, offering dedicated spaces and interactive notifications to foster vibrant learner communities.

Join over 800,000 creator educators, including trainers, teachers, coaches, professional associations, and businesses, who have all thrived on Thinkific. Begin your journey today and transform your expertise into engaging, profitable online courses with Thinkific.

Who Uses Thinkific?

Everyone from small businesses, creatives, consultants, coaches, authors, speakers, and trainers to professional associations, larger companies and universities use Thinkific today.

Thinkific Software - Thinkific's drag and drop course builder makes it easy to create engaging courses.
Thinkific Software - Thinkific admin dashboard
Thinkific Software - Thinkific custom pages
Thinkific Software - Thinkific email marketing campaign
Thinkific Software - Thinkific analytics

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Reviews of Thinkific

Average score

Overall
4.4
Ease of Use
4.3
Customer Service
4.2
Features
4.2
Value for Money
4.2

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Pamela
Pamela
President in US
Verified LinkedIn User
Entertainment, Self Employed
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

This is where I have my courses

5.0 5 years ago

Comments: Anytime I have a problem their tech support is great. And I haven't had any tech problems with the platform - my students are happy and use it easily.

Pros:

When I was researching all the different software for course hosting, I liked that this had a place to upload documents in the discussions. That might be really important for people teaching code or other products. Then I'm glad I choose this one because others take a % of income AND you have to wait longer for money.

Cons:

The layout isn't as clean and modern as others - I'm hoping that will be updated at some point. It's a little ugly.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, Self Employed
Used the Software for: 1+ year
Reviewer Source

Great Course Platform

5.0 2 years ago

Comments: Thinkific is much better than trying to remember to share Google Drive links with people to watch courses. It also looks much more professional.

Pros:

Thinkfic integrates well with CRM systems which is so important to manage leads and data. It works well with Zapier as well which gives numerous possibilities.

Cons:

I wish some things were a bit more clear. It provides the ability to have courses that renew or memberships but doesn't do great on the backend of highlighting pros and cons of each.

A.
Managing Director in US
Think Tanks, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Not easy to use - don't spend money on this

1.0 8 months ago

Comments: I am very disappointed and out $1800 to boot. They refuse to process a refund although after lots of attempts I was never able to publish a course. I tried and tried to get online help but it's hidden behind chat bots. If you do manage to get someone on the phone, you only get 15 minutes and they kick you off and you have to rebook more time! This could be the following day. So you can't get a cohesive amount of time to actually learn how to use the product. Only software experts or those willing to invest full time in figuring out this nuanced offering should bother. It is NOT easy to use as advertised. Far from it.

Pros:

No pros. Incredibly difficult to use and impossible to get human help.

Cons:

This product is incredibly difficult to use. You don't realize it until you've already signed up and they won't process your refund. AVOID unless you want to devote full-time effort to figuring this coursework out. It's also very hard to reach a human being to get assistance.

Jeremy
Jeremy
Creative Lead in Canada
Verified LinkedIn User
Media Production, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Fun and Flexible Course Platform

5.0 3 years ago

Comments: I found Thinkific to be very satisfying. I had everything I needed to launch a single course on the free plan (one free single course), but I was looking for a fully-integrate funnel solution, so I went with a competitor that had that feature. But this will be very good for most users.

Pros:

It is very easy to get up and running with Thinkific. The course templates are a breeze to edit; users can easily see how to add and edit content, and the presentation is slick and professional.

Cons:

Thinkific does not have an integrated email marketing feature, but users can connect MailChimp, et al., with Zapier. The design templates look okay until the user starts to change fonts and adds more content, then they start to look like a Wordpress template. Not bad, but not slick.

Joe
Joe
VP of Marketing & International Business Development in Thailand
Verified LinkedIn User
Financial Services, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

The Best Online Course Creator

5.0 5 years ago

Comments: We started with an idea to help colleagues and turned it into a course. Thinkific allowed us to get our idea out of our heads and into reality, and a usable product people could buy & use.

Pros:

Thinkific made it easy to create & host our digital course for financial advisors. With any platform there is a learning curve at the beginning. Thinkific's support team was always quick to reply and help us learn the ropes.

Cons:

I don't really have any complaints. It would be nice if the WYSIWYG editor were as good as Apple Pages, and turned out prettier text layouts in the templates. But, it's good enough.

Soma
Founder and Lead Educator in Australia
Arts & Crafts, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Easy, Wholesome LMS for beginners and experts alike

5.0 7 months ago

Comments: Positive primarily due to fantastic customer support and ease of use.

Pros:

I loved how versatile it was and their customer support was second to none. Also there was plenty of templates and training modules for absolute novices to set up their school easily. Integrations with other relevant apps and softwares made this very efficient LMS.

Cons:

The price increases. I eventually couldn't continue as there was alternatives for better prices

Verified Reviewer
Verified LinkedIn User
Photography, Self Employed
Used the Software for: 2+ years
Reviewer Source

Thinific delivers

4.0 last year

Comments: Overall it is goo. The product delivers what it sets out to deliver. I am happy to receive payment immediately unlike other online course options who hold on to payment for weeks.

Pros:

Payment is received immediately when someone purchases my course.

Cons:

It is expensive compared to Systeme.io. They use Stripe as the payment gateway. South Africa and Stripe are not compatible so I'm forced to use Paypal. This leads to lost sales.

Alex
Director in UK
E-Learning, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Only use if you never want to close account

3.0 last year

Comments: Ended very badly, we are having our reputation damaged

Pros:

Easy to set up. Seems reasonably priced

Cons:

Only use if you never (and I mean never) want to close accountI have been trying to close our thinkific account for a year, it is impossible! It will let you downgrade to a free account but there you are stuck! You might think, that’s ok, they’re now charging you. Well, the problem is that every time you disable a course another one is reactivated. I have just had to refund a load of learners who have managed to sign up and pay for courses that we no longer run.. Not good for business!!!! There are other, better and more cost effective platforms out there.Impossible to speak to a person, Help pages are a joke

Rachael
Dietitian and Virtual Assistant in Canada
Health, Wellness & Fitness, Self Employed
Used the Software for: 1-5 months
Reviewer Source

A great tool for creating an online course and integrating with your website

5.0 5 months ago

Comments: Such a great tool that offers a lot of drag and drop features that are unique and help to make a course more interactive and user friendly. I mainly used Thinkific in consulting work helping other professionals create digital courses.

Pros:

I really enjoyed the customizability that Thinkific offers for creating digital courses. The drag and drop features are really easy to use and there are a lot of different options that can be added to help make a digital course more interactive for learners.

Cons:

It was a little challenging making an aesthetically pleasing course with Thinkific I found compared to used template builders like Elementor for example, which make appealing visuals very easy.

Neshica
Consultant in South Africa
Professional Training & Coaching, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Robust, cost-effective learning solution

5.0 last year

Pros:

Authoring and course creation is easy. The interface is simple to use. Courses are available on the mobile making it easy for learners to access the material.

Cons:

Would be great if the tool could generate the Quiz based on the course content. Perhaps a consideration for future development on the platform

Jessie
Owner in US
Health, Wellness & Fitness, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Launched my first course!

5.0 4 years ago

Comments: Overall I'm super happy with my experience. I've spent the last few months editing my course based on feedback from the beta and am almost done setting up my first official launch. Excited to keep growing here!

Pros:

I spent last year writing my first professional training course and was looking for a platform to use for the beta run. I wanted something that could handle the multi-media aspect of the delivery of my course, but that was also easy to set up for a non-techy beginner as I didn't have an assistant to set it up for me. Thinkific fit this need perfectly.

Cons:

If anything the aesthetic of the platform could be a bit better (personal preference). While it is easy to follow it's just not as sleek as I'd like. And as a non-web-designer, I'd like to be able to customize the course landing pages to fit my brand with a bit more DIY ease.

Kelwin
CEO in Portugal
Information Services, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Great tool. It would be just better if you build a mobile App for students.

5.0 2 years ago

Comments: I'm really enjoying the experience.

Pros:

Having an API that facilitates the integration with our back office.

Cons:

Not having an app for the student experience.

Ana
Coach and Creative Strategist in US
E-Learning, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Empowering me to impact more entrepreneurs!

5.0 4 years ago

Pros:

Building the sales page was ridiculously simple. The templates kept the process streamlined and allowed for simple edits as needed. Love the opportunity to build my course with so many options for various types of learners and delivering content in different ways to keep students engaged.

Cons:

In the course management page, I would love the ability to map out the various elements within each section, even if I don’t have the content ready to upload yet (ie, I want a video to go here and a worksheet to go there, but they aren’t complete yet)

Karen
Program Coordinator in US
Nonprofit Organization Management, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Thinkific Learning Management System

5.0 4 years ago

Comments: Amazing! I highly recommend the software and the team. For the money, you cannot do any better!

Pros:

I love the customer support and training. I was able to launch my program in two hours with no assistance. The Quick Start program is an amazing example of what we should all aspire to in our online training videos. The software is easy to navigate and has some beautiful templates to help jumpstart user progress.

Cons:

I was a little limited with the amount and layout of content on the course sales pages. Wish options here were more flexible. Also, the reporting at my subscription level is a little time-consuming requiring exports to Excel to confirm actual totals each time. It's easy enough to work around, however, and I have found customer support to be exceptional at helping me with some of my more creative workarounds.

Paula
Administrator in US
Retail, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Thinkific

5.0 2 years ago

Comments: Thinkific is very useful for selling your learning courses.

Pros:

What I liked most about Thinkific was that it was very easy to use and great training material and different price options according to your budget.

Cons:

If we are being honest, so far I am very satisfied with this platform so I don't have any complaints.

LaMeshia
Founder in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Inexpensive way to host your courses

4.0 last year

Pros:

The cost effectiveness and the aesthetics.

Cons:

You can only have one or two admin access for your community.

Entin
Content Creator in Canada
Apparel & Fashion, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Not as I expected

3.0 2 years ago

Comments: Dissapointed

Pros:

Branded and look profesional, easy to use for startup

Cons:

All the suscribtion not allowed another admin , I can’t invite freelancer to do the job. And the suscription exeoensive to allow another admin, compare to other platform thinkific is expensive with less feature

WENDY
MARKETER in Malaysia
Professional Training & Coaching, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Affiliate is the Highlight

4.0 4 years ago

Comments: Overall, I would say Thinkific is a great software to showcase your courses online. The affiliate feature and membership feature are the highlights of our company's objectives for this year. We are trying to slowly move all our recorded zoom videos to upload to Thinkific. We also hope using this software would ease our students learning as well as helping our company to grow by reaching out to more people.

Pros:

Just as the title has mentioned, my company came towards this software because of a recommendation by our consultant. After much difficult times to look for a proper affiliate software, we decided to opt in for Thinkific as it doesn't just serve as an E-learning platform but also provides affiliation feature for enrolled students. So far, it can create unique link for each student as a referral and we are able to set up commission percentage for them. It has cut off a lot of manual work which we were previously doing. Thus, subscribing to a Pro plan in spite of the price, it is well-worth to consider for anyone looking for affiliate feature which is this simple.

Cons:

The themes available are quite limited, and I do wish Thinkific would provide more samples of website for us to refer to since not everyone is good at designing. I only manage to find a few on Google which helped a little. Sizes of the images are only limited to JPG file which I didn't know why after a constant struggle of failures to upload a PNG image. Perhaps you could label JPG file instead of telling me the SIZE would be more helpful. Since my webinar courses are in Chinese and English, I do hope you would allow more choices of fonts instead. Also, as most of our students are Chinese, it would be helpful if other buttons such as "sign up" , "register" , "free preview" would have an option of languages. The Video file size is limited as well. It wasn't much of a bother as I know it is trying to promote shorter videos for better students' engagement. But the uploading can be quite slow and my speed is 160mbps. So, I doubt it's my problem??

Craig
Director in US
E-Learning, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Thinkific Has A Lot Going For It

5.0 3 years ago

Pros:

The look presented to students, and options for directing their learning process is thoughtful and creative. When I have a question that the help file can't answer, the live chat has been helpful a number of times.

Cons:

Some options are "all or nothing", in other words, I can't customize to individuals as much as I might like.

Anne
Anne
Online Seller - Moving Stuff Around the Universe in US
Verified LinkedIn User
Used the Software for: 6-12 months
Reviewer Source

Thinkific is everything you need to publish online courses. There are different levels , even FREE!

5.0 7 years ago

Comments: It allows a person to publish an online course and customize everything, including the price you sell it for. Thinkific has everything you need to be successful. AND they offer lots of webinars and training as you need! I look forward to using it more as I grow my online publishing business!

Pros:

I like that it is customizable. I like that Thinkific offers lots of webinars and help with all aspects of publishing online courses. It allows a couple ways to collect money for your courses. They spell out exactly what to do! For a newbie like me, I began setting things up months ago while I was working on my course. As I completed it, I began uploading the lectures and made some changes to my text and landing page and other info. Easy to make it your own. I am happy with how professional it all looks. Now I will get busy with the marketing end and Thinkific can help with info about that too! Customer service is awesome and they reach out frequently to see what they can do to guide you! I highly recommend this solution for getting an online course published. I am at the entry level, but am testing the waters until I need to go further and unlock more features.

Cons:

As expected the free version is basic, so in order to get to some of the good stuff, you have to upgrade. Not a big deal really, since I am producing my first course and need to go slowly.

Sunraj
Director - Operations in India
Religious Institutions, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

An all round course conducting platform

5.0 4 years ago

Comments: My experience has been fantastic to be honest and I intend to continue using it further.

Pros:

It negates the need to spends thousands of dollars for a LMS website. You really don't need to be a software literate to build this and start using it on the go.

Cons:

The users should be trained on how they can land their websites on Search Engines. Even a small fee will be justified, but training will help take this further. Also, more Payment Gateway options should be made available directly and not through Zapier.

Waleed
psychiatrist in Pakistan
Mental Health Care, 501–1,000 Employees
Used the Software for: 1+ year
Reviewer Source

No brainer choice of course management software

4.0 6 years ago

Comments: I researched so many LMSs out there and finally found my soulmate 😝 On Thinkific I am launching my first, course, the way I want it to be.

Pros:

Free to get started Get paid via Paypal without being charged by thinkific Perfectly beautiful themes Add anything you can imagine, quiz, pdf, presentation, text, anything Support for Rich text e.g. make important words bold or italicized Available to anyone, not just Oxford or Harvard Professors boy, i am in love with literally every feature of thinkific

Cons:

user statistics are (so far as I understand) not recorded with quizzes. this could have been very great. so that students would know the level of difficulty of the quiz.

Jonathan
Jonathan
Co-Founder in US
Verified LinkedIn User
Used the Software for: 1-5 months
Reviewer Source

Great for Online Courses

4.0 7 years ago

Comments: I can easily and quickly get my online courses up and running and sell them easily to my students and corporate clients.

Pros:

I LOVE all the features Thinkific has to support my online course. Completion certificates? Check. Achievements? Check. SINGLE SIGN ON FOR WHEN I SELL TO CORPORATE CLIENTS? CHECK! But really, the feature list is pretty long and extensive. And the price is pretty good compared to other platforms. Now, Thinkific won't host all your marketing needs, but it will nail your online course, and I'm a big fan of that. They also offer GREAT webinars and opportunities for professional development, which I really appreciate. I really do feel like they want me to succeed.

Cons:

I wish there were more options for how my course pages are laid out. It's pretty much all standardized with the course online on the left of the page and the content on the left. That course outline is ALWAYS there. Now, that might be really handy for students, but I wish I had some options and maybe could make things a little prettier. (It's not ugly or anything, I just would like another option or two to choose from)

Brian Møller
Brian Møller
CEO & Mind trainer in Denmark
Verified LinkedIn User
Professional Training & Coaching, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Any school or academy will fit right into Thinkific

5.0 6 years ago

Comments: I love the team behind thinkific as well, the weekly information to use the software, to hint out what is working at the time. Designs tutorials on any of the tasks needed to launch a successful online course.

Pros:

I love the drag and drop options. The ease of use and bulk importers. I have such a great contact to my students and abundant options to get my teachings across. The editors are functional and best of all: The designs are professional and looks like a Tesla ;) I have room for up to 2gb videos! That is hosting and being serious to support online education. Did I mention it is Per Video!!

Cons:

There is one thing I'd like to see different on Thinkific. My ability to have more sub-modules in each Chapter of my courses. That's it. Otherwise, I have nothing to say.

Katie
owner in US
Religious Institutions, Self Employed
Used the Software for: 1+ year
Reviewer Source

Love it!

5.0 6 years ago

Comments: I got leads into students who enjoyed this platform. I really loved setting up courses and I think this is a great product.

Pros:

I really like how easy this system is; they have done a lot to make their platform easy to use. The free plan is good. Pro's: Easy to use & navigate Helpful tutorials Helpful webinars and manuals to help you get the most and market your courses Clean crisp look Responsive for mobile, tablet, and pc's

Cons:

Pricing for me was the only con; I had purchased a lifetime subscription to another course building platform and decided to switch to that otherwise i'd still be using thinkific.