---
description: Get detailed information about Mailchimp and how it can help you meet your business needs. Learn more about Mailchimp price, benefits, and disadvantages for businesses in Singapore.
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title: Mailchimp Pricing, Cost & Reviews - Capterra Singapore 2026
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [Mailchimp](/software/110228/mailchimp)

# Mailchimp

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> Mailchimp: the \#1 email marketing platform with 11M+ users worldwide, offering AI-powered insights \&amp; content creation tools.
> 
> Verdict: Rated **4.5/5** by 17572 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Mailchimp?

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.5/5** | 17572 Reviews |
| Ease of Use | 4.4/5 | Based on overall reviews |
| Customer Support | 4.2/5 | Based on overall reviews |
| Value for Money | 4.4/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Intuit
- **Founded**: 1983

## Commercial Context

- **Starting Price**: US$13.00
- **Pricing model**: Flat Rate (Free version available) (Free Trial)
- **Pricing Details**: Mailchimp offers multiple pricing plans for their Marketing Platform:&#10;&#10;Mailchimp Marketing Platform: &#10;&#10;- Free - $0/per month&#10;- Standard - $13.5/per month&#10;- Premium - $270.05/per month
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: Brazilian Portuguese, English, French, German, Italian, Spanish
- **Available Countries**: Australia, Brazil, Canada, France, Germany, India, Italy, Portugal, Singapore, Spain, United Kingdom, United States

## Features

- AI/Machine Learning
- Activity Dashboard
- Alerts/Notifications
- Automated Publishing
- Automated Responses
- Autoresponders
- Behavioral Analytics
- Behavioral Targeting
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Tracking
- Channel Management
- Click Tracking
- Collaboration Tools
- Contact Management
- Content Management
- Conversion Tracking
- Customer Segmentation
- Dashboard
- Email Management
- Email Tracking
- Event Triggered Actions
- For Insurance Industry
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Generation
- Lead Management
- Marketing Automation
- Mass Texting
- Mobile Optimization
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Campaigns
- Performance Metrics
- Pre-built Templates
- Real Time Editing
- Real-Time Analytics
- Real-Time Notifications
- Recommendations
- Responsive Web Design
- Sales Pipeline Management
- Scheduled Messaging
- Simple Mail Transfer Protocol (SMTP)
- Social Media Integration
- Subscriber Management
- Team Management
- Website Analytics
- Website Personalization

... and 49 more features

## Integrations (210 total)

- 123FormBuilder
- 40Nuggets
- AWeber
- Accelo
- Accumulus
- ActiveCampaign
- Acuity Scheduling
- AdRoll
- Administrate Training Management
- Adobe Commerce
- Agile CRM
- Aircall
- Airtable
- AlertBot
- AllClients

... and 195 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Email Marketing Software](https://www.capterra.com.sg/directory/30013/email-marketing/software)

## Related Categories

- [Email Marketing Software](https://www.capterra.com.sg/directory/30013/email-marketing/software)
- [Marketing Automation Software](https://www.capterra.com.sg/directory/6/marketing-automation/software)
- [CRM Software](https://www.capterra.com.sg/directory/2/customer-relationship-management/software)
- [Campaign Management Software](https://www.capterra.com.sg/directory/30012/campaign-management/software)
- [Social Media Marketing Tools](https://www.capterra.com.sg/directory/30781/social-media-marketing/software)

## Alternatives

1. [HubSpot Marketing Hub](https://www.capterra.com.sg/software/171840/hubspot-marketing) — 4.5/5 (6220 reviews)
2. [Brevo](https://www.capterra.com.sg/software/132996/brevo) — 4.6/5 (3408 reviews)
3. [ActiveCampaign](https://www.capterra.com.sg/software/79367/activecampaign) — 4.6/5 (2561 reviews)
4. [MailerLite](https://www.capterra.com.sg/software/136603/mailerlite) — 4.7/5 (2256 reviews)
5. [Constant Contact](https://www.capterra.com.sg/software/31898/constant-contact) — 4.3/5 (2912 reviews)

## Reviews

### "Chimp Does the Heavy Lifting" — 4.0/5

> **Patrick** | *2 March 2026* | Consumer Services | Recommendation rating: 9.0/10
> 
> **Pros**: The dashboard is really easy to use and the templates are pretty good.  One of the big plusses is mailchimp canva integration.  Pricing is reasonable for what you are getting. The mobile versions of the emails sometimes are different form on-screen.
> 
> **Cons**: There are WP integration security issues that have come up by my hosting provider.  While I keep all my software up-to-date, I have to keep scanning/repair software running in the background at all times. Sometimes verifying a website can be a process. An easier solution would be nice, ie: verifying website by email address only.
> 
> Very positive overall.  reliable, intuitive, and well-suited for what we do. So long as you don't create newsletters (as an example) that are overly long and have too much content, the ROI can be good. Drilling down on users is important to me to see who is clicking and reading what.

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### "Why Mailchimp is a win for small nonprofits\!" — 4.0/5

> **Stacy** | *9 March 2026* | Nonprofit Organization Management | Recommendation rating: 8.0/10
> 
> **Pros**: I used Mailchimp for several years for several non profit clients that I service from a marketing perspective. I found it works very well for my smaller non profits because it is easier to navigate. There are so many drop and drag templates that help them with their messaging. It also is more cost effective then some of the other options.
> 
> **Cons**: A drawback of using Mailchimp is that it offers less advanced data tracking and segmentation compared to platforms. This can make it harder to personalize communications based on supporter behavior or engagement. However, this is for advanced communications which many small nonprofits do not need.
> 
> For small nonprofits, Mailchimp works well because it is designed for simple email newsletters, announcements, and community updates rather than ecommerce marketing. It is easier for small teams or volunteers to use and typically offers more affordable pricing for smaller contact lists. In contrast, some competitors are built for data-driven ecommerce marketing, which most nonprofits do not need.

-----

### "Yes, it sends emails.. for an increasing fee each month—with minimal value add over time." — 3.0/5

> **Anna** | *25 February 2026* | Management Consulting | Recommendation rating: 3.0/10
> 
> **Pros**: I like that it does what it was designed to do: send emails. I think it has strong value in the area of spam filtering as emails typically land in-inbox. It is also quite easy to use. When you are trying to do A/B testing or manage lead flows, it is effective in that area.
> 
> **Cons**: Customer support is lacking, especially on free plans. You wait in long queues often for subpar support. The user interface is bleak and that's largely due to lack of features. Contact management is difficult. The price constantly increases without additional features or value. Definitely not worth the extreme cost.
> 
> Overall I think Mailchimp is an adequate, yet outdated tool. It sends emails. It manages contacts and lead flows. That's about it which is frustrating for the price and poor customer support.

-----

### "Easy to use Newsletter Software" — 5.0/5

> **Mandie** | *5 March 2026* | Arts & Crafts | Recommendation rating: 10.0/10
> 
> **Pros**: Its so easy to use. Just drag and drop. Its easy to add photos, text boxes and I like the template options that make it easy to create and not start from scratch.
> 
> **Cons**: The price has gone up over the years, making it a little less affordable for small businesses. Sometimes, I click on a box in the newsletter to change the text and have to remember to go to the right side to edit the text.
> 
> I've been using Mailchimp for years. Its easy to use. Probably the easiest newsletter tool I've used over the years. Its easy to send test messages and schedule a send.

-----

### "Mailchimp a reliable marketing platform" — 5.0/5

> **Osman** | *24 March 2026* | E-Learning | Recommendation rating: 9.0/10
> 
> **Pros**: From the very beginning the team was very proactive and care about our needs and propose realistic plan on how can we succeed.
> 
> **Cons**: I would say that the platform itself there are certain features that needs to be updated as to gather some data requires some manual effort
> 
> Overall we are very happy with mailchimp, the platform offers everything that we need and the price is fair and the use of the platform it is very easy to use and we can teach the rest of the team fairly quick.

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## Links

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